To operate the best and most respected brand-name entity and book service business in West Africa. Our aspirations are consistent with the promise and ideals of the volumes that line our shelves. As booksellers, we will continuously challenge ourselves to be the very best in the market; regardless of the size, pedigree or inclinations of our competitors.  We will continue to bring our industry nuances of style and approaches to bookselling that is consistent with our evolving aspirations.  Above all, we expect to be a credit to the communities in which we serve, a valuable resource to our customers.