Our mission is to operate the best Bookservice business in West Africa. Our aspirations are consistent with the promise and ideals of the volumes that line our shelves. As booksellers we will continuously challenge ourselves to be the very best in the market regardless of the size, pedigree or inclination of our competitors. We will continue to bring to our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations. Above all, we expect to be a credit to the communities (immediate, and extended) in which we serve, a valuable resource to our customers. To this end we will not only listen to our customers but embrace the idea that the Company exists to serve their needs.